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MyxerFlix Brings TRAILERS FROM HELL to Millions of Mobile Devices
MyxerTones (TM), the best place to make and share mobile content, today announced a new relationship with the Nickels Group and their new media brand and website Trailers From Hell, the site that showcases classic-era coming attractions punctuated with humorous commentary by iconic genre filmmakers. Utilizing MyxerFlix(TM), video content at Trailers from Hell (TFH) is immediately available for distribution to mobile devices and also accessible to the entire MyxerTones community - now over 2.5 million users strong.
TFH is quickly becoming one of the web's most popular new destinations for creative video content. With over 50 trailers already available, the company plans to release three new trailers per week, with well-known Hollywood creatives recording new commentary tracks. Hosts include filmmakers such as Joe Dante (Gremlins) dishing about the multi-directed horror film The Terror and Edgar Wright (Shaun Of The Dead) praising one of his seminal influences Danger: Diabolik.
The launch of TFH's mobile distribution is highlighted by a rare trailer from the movie Psycho with John Landis (Blues Brothers, American Werewolf in London) doing an amusingly informative commentary.
"MyxerFlix essentially has allowed us to bring this material to mobile phones for the first time ever," said Jonas Hudson, president of The Nickels Group. "Promoting widespread mobile distribution has always been a key goal for us, but until we discovered MyxerFlix, we simply couldn't easily handle all the technical and other challenges associated with distributing mobile content through a consumer solution. We found the Myxer platform and MyxerFlix not only met the exact specifications we needed, but we were also impressed with its ease-of-use and reliability."
MyxerFlix opens up the mobile video market to all content owners, effectively eliminating the technical and distribution barriers frequently encountered by independent content producers. The content owner does not have to worry about disparate media formats or carrier contracts. Content owners simply upload a video, place a MyxerTag on their own web page or MySpace profile, and the video is instantly available to any mobile user on any carrier's network. The Myxer platform is completely free, so content distributors can decide whether to give their content away or charge a fee. MyxerTones also provides APIs that enable sites to facilitate automated use of the technology. Myxer API documentation is available at http://www.myxterones.com/api/doc.
"TFH is a great example of how our MyxerFlix service can immediately leverage the reach of today's new, creative and viral video content," said Myk Willis, founder and CTO of Myxer. "We let video content creators focus on what they do best - spending time creating great content - while we eliminate all the other obstacles that typically accompany the 'mobilization' of content. We believe that TFH represents some of the best new thinking in video, and will also prove to be a great addition to our MyxerTones community."
About Myxer (TM)
Myxer simplifies the delivery of content to mobile devices. Whether professional or user-generated, Myxer makes the process of delivering ringtones, images, full-track audio, video and more to the mobile marketplace incredibly quick and easy, regardless of the carrier or device being targeted. Myxer's popular MyxerTones website is quickly growing to be the most visited online destination for making and sharing mobile content, with over 2.5 million users who are downloading more than 6 million pieces of mobile content each month. The Myxer platform also offers partner API's for easy integration with existing content websites interested in expanding their reach to the mobile market.
About The Nickels Group
The Nickels Group is a consortium of film, music and event producers who produce and acquire traditional and mobile/online content. Founded by Daryl Young and Jonas Hudson, The Nickels Group has created alliances with celebrities, filmmakers, musicians and athletes to provide unique and entertaining content for all global mediums from digital distribution to major theatrical film releases.
The Nickels Group mobile distribution reaches nearly 1.5 billion mobile users worldwide and has distribution deals with Vodafone (Aus), Sprint (US), Telcel (Mexico), Vodafone (UK), Teljoy (South Africa), and others.
Myxer(TM), MyxerTones(TM) and MyxerFlix(TM) are trademarks of mVisible Technologies, Inc., all other marks are the property of their respective owner.
Hollywood Genre Directors Tackle The Small Screen With Trailers From Hell
 Even a bad movie can have a great trailer.
Trailers -- you know -- those fast-paced 2-to-4 minute theatrical promo shorts that have preceded the Feature Attraction since the dawn of sound? An exciting montage of all The Best Parts of a movie the exhibitors want you to need to see! Full of swirling letters screaming hyperbolic promises of THRILLS! ACTION! MYSTERY! ROMANCE! Packing all the highlights of a whole picture into its own mini-movie in just a few minutes!
Joe Dante's Metaluna Productions, The Nickels Group and Elizabeth Stanley Pictures, proudly announce the kick-off of Trailers from Hell (TFH), a new series that will be delivered online and via mobile devices throughout the world. TFH is a series that showcases classic-era movie Previews of Coming Attractions with particular emphasis on the lurid, the extreme and the outrageous.
Viewers can opt to watch the original trailers intact and/or enjoy the previews punctuated with pithy and humorous commentary by iconic genre filmmakers.
The premiere episodes include Joe Dante (Gremlins) dishing about the multi-directed horror film The Terror and the last gasp of the old-fashioned monster movies, The Unearthly.
Meanwhile, John Landis (American Werewolf In London) basks in the pop music glory of The T.A.M.I. Show, Mick Garris (The Stand), shivers at the memory of House On Haunted Hill and Edgar Wright (Shaun Of The Dead) praises one of his seminal influences, Danger: Diabolik.
Dante notes, "The bromide about these old trailers is that they were better than the movies they promoted. That's only true in some cases, but they did deliver in-your-face excitement and breathless hyperbole at a pace the movies never could. I got my start in the movie biz cutting trailers at the tail end of the so-called Golden Age, before the ad agencies and focus groups took over. I love trailers. So join us in revisiting, or discovering for the first time, how much fun these sensational, absurdist slices of shameless cinematic hucksterism can be!"
Masters of Horror creator Mick Garris adds, "A master trailer cutter can take the worst of films and tool two minutes of breathtaking cinematic mastery out of it. At its best, the movie trailer is an exclamation point, a ringing alarm to alert the hungriest of Pavlov's dogs."
Trailers from Hell is tailor-made for new media outlets because it targets an easily-identifiable and active niche market of genre movie-lovers who aggressively seek out this type of content. As Jonas Hudson of The Nickels Group says:"Short form content has finally found a market place afterthe dot.combust of '01. Over the past 18 months, mobile distribution and on-line sites have enabled fans to view short form content while providing a real revenue model for its providers. We can now go outside the user's "cocoon" and allow people to watch shorts while they are on the go".
In future episodes director Mary Lambert (Pet Sematary) will weigh in on the ultra-low-budget shocker, Carnival of Souls and Roger Corman's influential gothic Poe-etry, House of Usher. Larry Cohen (It's Alive) will also provide commentary on the films that influenced him.
Viewers can watch Trailers From Hell on the www.trailersfromhell.com website, via the Fun Little Movies premium channel on Sprint mobile phones and on the iPhone.
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